Right. Facebook Covers. Really?
Facebook is probably the MOST important marketing tool in the world. Because its free, and has an audience of 1/5 of the people of the planet. Lets look at those figures for a second. 1/5 of the planet’s population. 1 Billion people. All of whom may potentially be on your Facebook page and therefore potentially be your customers.
The sheer number of people you have access to also means that there are other companies like you out there. So you have to stand out. You have to find your identity and style and then get it online. Facebook covers provide a great way to continue that brand throughout your social networks. And even though there are limits, they can be bent to create some really cool and clever designs.
See below for my latest cover.